The Hilton Garden Inn on Umhlanga Ridge buzzed with energy recently, playing host to a significant event for Durban’s future prosperity: “The Route Development & Air Services Masterclass”.
Organised by UKZN’s Aerotropolis Institute Africa (AIA) and the Department of Economic Development, Tourism and Environmental Affairs, the masterclass event highlighted the transformative potential of air service development for regional economic growth.
Guests were greeted in an atmosphere charged with ambition and possibility with the event’s purpose being to unlock Durban’s potential as a global hub for aviation, tourism and trade.
Over three days, industry experts, government officials and business leaders delved into topics that straddled aviation and economic development. This masterclass was not just a lecture but rather a call to action.
The keynote speaker, Professor Gavin Eccles of international aviation consulting group AirlinePros, set the tone with an insightful presentation. ‘These masterclasses are about understanding what makes a strong air service,’ said Eccles. ‘It’s about building incentives for airlines, structuring collaborations and creating a viable case for route development. Ultimately, it’s about connecting Durban to the world,’ he said.
Eccles’s masterclass resonated with the participants, who represented diverse sectors from tourism boards and Chambers of Commerce to private enterprises.
The opening day laid a strong foundation, focusing on the fundamentals of air service development. Eccles spoke on the role of airports in creating opportunities, the airline perspective on route selection and how innovative marketing strategies could attract new routes. Guests were left with a clearer understanding of the aviation industry’s inner workings and the possibilities for Durban.
The second day was dedicated to the private sector, with Eccles leading discussions on how businesses could identify potential markets and routes. He steered his audience towards thinking strategically about building partnerships and crafting compelling business cases for airlines.
The final day was action-orientated. Eccles worked closely with the Route Development Committee to refine strategies for expanding Durban’s connectivity. They pinpointed key markets and outlined steps to attract more airlines and flights to Durban.
Eccles presented a powerful vision for the future: ‘The outcome is clear – more flights to Durban, attracting new airlines, increasing tourism, and enabling regional companies to expand their reach globally. This connectivity is essential for driving economic growth and creating jobs,’ he said.
The significance of the event went beyond aviation. By enhancing air connectivity, Durban stands to gain a competitive advantage in tourism, trade and business. Improved flight routes mean more international tourists, expanded export opportunities and local businesses thriving in global markets.
The discussions underscored how collaboration between the government, private stakeholders and airlines could amplify these benefits, painting a picture of Durban not just as a destination but as a gateway to opportunity.
Said Director of the AIA Dr Rudi Kimmie: ‘Initiatives such as the Air Route Development and Air Services Masterclass are strategic ways for the AIA to speedily address capacity issues within the aviation and aerotropolis sectors. They tap into a brains trust, locally and internationally, serving a dual purpose of professional skills development as well as building awareness among UKZN academics.’
Initiatives planned for 2025 include the launch of the Pan African Report on Aviation and Aerotropolis Development across the African continent as well as a Cargo and Logistics Masterclass.
Words: NdabaOnline
Photograph: Albert Hirassen
